Eb & Flow

Logo Design

TOOLS USED: Adobe Photoshop, Adobe Illustrator

Eb & Flow was a yoga studio in the neighborhood of Bucktown in Chicago, IL, run by Eboni “Eb” Howard and her mother, Peggy Howard Moore.

Research

Going to Eb & Flow Yoga STudio

To get a feel for the studio, it's brand values, and the general vibe, I set out to do some research by visiting the studio and taking a class with Peggy Howard.

Eb & Flow Entryway

Eb & Flow stairwell signage

Eb & Flow Reception area

Research

Competitors

Since Eb & Flow was in a neighborhood of Chicago with a lot of traffic, from Chicagoans and travelers alike, it was important to look at the other yoga studios in the surrounding area the city.